Selwa Abd aka Bergsonist is a Moroccan-born, New York–based multimedia artist, composer, performer, and design researcher. Her interdisciplinary practice spans live performance, sound composition, video, installation, and recorded music.

A recipient of the Issue Project Room Residency (2022), the Harvestworks Technology Immersion Fellowship (2022), the Jerome Hill Artist Alternate Award (2023), the NYFA x Mayor's Office of Media and Entertainment Women Fund Grant (2024), and the NYSCA x Roulette Intermedium Artist Grant (2025).  Her work has been presented at MoMA PS1, Roulette, Moogfest, EKKO Festival, Mutek Festival, Sonic Acts Festival, Batalha Centro de Cinema, Amant and The Brooklyn Film Festival. Her practice has been recognized by The Washington Post, BOMB Magazine, GQ, Resident Advisor, Mixmag Mena, NPR and Artforum. 

Her work engages the reconfiguration of archival material — found sounds, processed sounds, and live video — into immersive environments and recorded music. Drawing on electroacoustic and musique concrète traditions and informed by Gilles Deleuze's interpretation of Henri Bergson, she employs electronics, DIY instruments, and signal processing (granular and spectral techniques) to examine postcolonial identity, techno-futurism, and the psychological effects of virtuality in contemporary culture.

Intuition serves as both a critical and operative framework throughout her practice. Alongside her artistic work, she maintains a research interest in media theory, using sound as a lens for examining how time, memory, and perception are mediated in contemporary technological culture.

In performance, her work blurs distinctions between the real and the virtual, proposing speculative temporalities while confronting the tensions of the present.

Her recent projects — including ASL أصل ⴰⵙⵍ and As If Reality — expand her sonic practice into more complex archival and visual frameworks. 
She has collaborated extensively across contemporary art and experimental music contexts, and has produced remixes for artists including Depeche Mode. 

Her discography spans over a decade, comprising more than 7 albums, 15 EPs, and numerous featured releases on labels including Optimo Music, Borft Records, Columbia Records, Dark Entries and Tresor Records.

Abd is equally committed to community infrastructure and curatorial work. She is the founder of Pick Up The Flow, an NYC-based community resource for artists, and BIZAARBAZAAR, an independent publishing imprint. 

She has been an NTS Radio DJ resident since 2018 and has curated music and events for projects including 3afak and various label compilations. She has also hosted and produced the PUTF podcast, featuring interviews with artists, curators, and creatives. Her curatorial practice is an ongoing and integral dimension of her work.

She has been invited to speak about her practice at Moogfest, MoMA PS1, and New Inc’s Demo Festival, and has served as a guest in classes at The New School, CalArts, and Pratt.

She holds a BFA in Communication Design from Parsons School of Design 
(The New School).




Short bio:
Selwa Abd, known as Bergsonist, is a Moroccan-born, New York-based multimedia artist and composer. Her interdisciplinary practice, spanning performance, sound, video, and installation, draws on electroacoustic and musique concrète traditions to explore postcolonial identity, techno-futurism, and the psychology of virtuality. She is also the founder of Pick Up The Flow, a resource for artists, and has been a resident DJ on NTS Radio since 2018.





contact     cv    






@bergsonist
@selwaabd


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Design Portfolio




From 2016 to the present, Selwa has worked as a freelance designer and social media manager alongside her musical career, crafting brand identities and graphic design for a diverse range of clients and personal projects, mostly within the music industry.Her work spanned social media assets and design systems that strengthened clients' online presences, logo design and visual identity development, and end-to-end branding strategy — alongside product design and creative direction/consultancy.







Selected Works:


Pick Up The Flow
Brand identity and web design for Pick Up The Flow (PUTF), a resource-sharing platform and community for NYC musicians and artists — including wordmark, event graphics, and site design.

Art direction for PUTF’s social media identity, 2026
Art direction and design for PUTF's listings index.
TYGAPAW wearing the PUTF’s merch, 2024
Alternate logo used for PUTF’s first merch, 2024
Social media design for PUTF's interview series, 2024.
Art direction and design for PUTF’s Substack, 2024
Logo and visual identity for Pick Up The Flow, 2019
Listing template design, used across all postings, 2022.
Social media design for an event, 2023





Bizaarbazaar
Visual identity and print design for Bizaarbazaar, an independent publishing imprint — including logo mark, cassette packaging, and art direction.

Logo for Bizaarbazaar, 2017.
Art direction and design for Bizaarbazaar, 2017.
Art direction for Bizaarbazaar. Design layout by Stephen Decker, 2017
Art direction and design for Bizaarbazaar, 2019.
Art direction for Bizaarbazaar. Design layout by Stephen Decker, 2017
Art direction for Bizaarbazaar. Design layout by Stephen Decker, 2017
Art Direction and design for Bizaarbazaar, 2019
Art Direction and design for Bizaarbazaar, 2019
Art direction and web design for Bizaarbazaar, 2010-2022



Music Workers Alliance
Wordmark and visual identity for Music Workers Alliance’s social media and their campaigns for fairness for musicians.

Poster for a campaign led by Music Workers Alliance, 2020.
Social media graphic template for MWA’s campaign, 2020
Social media graphic template for MWA’s campaign, 2020
Graphic template for MWA’s campaigns, 2020
Social media graphic template for MWA’s campaign, 2020
Social media graphic for MWA’s event, 2020
Logo and Visual Identity for Music Workers Alliance, 2020.



Additional Projects (Art Direction & Design)
Album art direction and design for Scott Avery (Amani Olu) releases, 2022.
Album art direction and design for Scott Avery (Amani Olu) releases, 2022.
Art direction and design for Bergsonist's music release, 2021.
Art direction and design for RFT’s compilation, 2025
Art direction and design for Bergsonist's music release, 2018.
Art direction and design for Bergsonist's music release, 2023.
Art direction and design for Bergsonist's music release, 2024.
Art Direction and typography for a compilation for Palestine, 2023.
Art direction and design for Bergsonist's music release, 2020.
Art direction for Bergsonist's music release. Design by Benoit Canaud, 2017.
Social media design for a 3afak event, 2023.
Logo, social media design and content strategy for 3afak, a collaborative project with Sanna Almajedi.
Banner design for a Discwoman event at Tresor, 2019.
Social media design for a Discwoman event at Tresor, 2019.
Logo design for Sanna Almajedi’s project “BABEL”, 2024
Poster design for an event at The New School, 2015.

Social Media Management
In terms of social media management experience, Selwa managed the website (Squarespace) and Instagram for H0L0, a NYC music venue, from 2017 to 2019, including creating their daily show story templates. In 2020, she joined the Music Workers Alliance team, where she designed their logo, created campaign materials and flyers for social media, and maintained their Squarespace website. Since 2020, she has managed Pick Up The Flow's listings website (WordPress), sharing daily opportunity listings on Instagram, and designing their full social media identity.

Social media identity for Pick Up The Flow, 2026
Pick Up The Flow’s website (Wordpress), 2026
H0l0’s social media identity, 2018
H0l0’s web index, 2018