Skills: UI Design, User Research, Community Coordinator, Social Media Manager, Community Outreach, Brand designer.
Pick Up The Flow, is an online resource & community I founded back in 2017. The platform exists as a private forum / marketplace, opportunity listing site and podcast.
As the designer of this project, I developed its whole visual identity (the logo, website and social media content on the instagram channel).
Because of its compelling design & community-oriented vision, the brand started to grow from 900 followers to 19.6K+ followers in only few months. My target audiences are creative industries in NYC and beyond. Because of its popularity, many creative companies have been reaching out to sponsor listings..
Throughout the years, I realized that thanks to my various projects, I learned to build strong design systems.In this instance, developing a strong visual identity allowed my projects to grow exponentially without having to rely on other people. This design centered approach happens to be essential in any of my work; it allows my entrepreneurial spirit to flourish.
My long term goal is to raise funding so I can hire a team and create a dedicated app/platform for PUTF --- hopefully PUTF will start growing on its own independently from Facebook / Instagram while helping communities thrive..