Pick Up The Flow, is an online resource & community I founded back in 2017. The platform exists as a private forum / marketplace, opportunity listing site and podcast.
As the designer of this project, I developed PUTF's visual identity (the logo, website and social media content on the instagram channel).
Because of its compelling design & community-oriented vision, the brand started to grow from 900 followers to 25K+ followers in only few months. My target audiences are creative industries in NYC and beyond. Because of its popularity and inclusiveness, many creative companies have been reaching out to sponsor some of the listings..
Developing a strong visual identity allowed PUTF to grow exponentially without having to rely on other people. This design centered approach happens to be essential in any of my work.
My long term goal is to raise funding so I can hire a team and create a dedicated app/platform for PUTF --- hopefully PUTF will start growing on its own while helping many communities thrive..
Listings Sponsors