Selwa Abd is a Moroccan-born, New York–based interdisciplinary artist, composer and design researcher working under the alias Bergsonist. 
Her practice engages 
time-based media, sound, and performance, focusing on the reconfiguration of archival material –found sounds, processed sounds, and live video– into immersive audiovisual environments. 

Drawing on electroacoustic and musique concrète traditions, and informed by Gilles Deleuze’s interpretation of Henri Bergson, her work employs electronics, DIY instruments, granular and spectral techniques to examine postcolonial identity, techno-futurism, and the psychological and perceptual effects of virtuality in contemporary culture.

Her methodology foregrounds intuition as a critical and operative framework through which these inquiries are developed. In performance contexts, her work blurs distinctions between the real and the virtual, proposing speculative temporalities while confronting the tensions of the present.
Drawing on her design background, she complements her sonic tapestry by creating more complex archival frameworks, as seen in her latest projects such as ASL and As If Reality.

Abd has collaborated extensively with artists across contemporary art and experimental music contexts. Her compositions have been presented in contemporary art exhibitions and institutional settings, and she has produced remixes for musical artists, including Depeche Mode.

With a career spanning over a decade, she has been invited to speak about her practice and community projects, as well as to serve as an interviewer following her work on the PUTF podcast, on panels in NYC including Moogfest, MoMA PS1, and New Inc, and in classes at The New School, CalArts, and Pratt.

She has curated musical and non-musical events for projects such as Bizaarbazaar, Pick Up the Flow, and 3afak, as well as for compilations she/other labels have released. Her curatorial work is an ongoing and integral part of her practice, often operating quietly in the background.

She is a recipient of the NYSCA x Roulette Artist Grant (2025), NYFA x Mayor's Office of Media and Entertainment’s Women Fund Grant (2024), The Jerome Hill Artist Alternate Award (2023), the Issue Project Room Residency (2022) and Harvestworks Technology Immersion Program Grant & Fellowship (2022).

Selwa has shown works at MOMA Ps1, Roulette, Moogfest , National Sawdust, EKKO Festival, Mutek Festival, Sonic Arts Festival, Issue Project Room x The Center for Performance Research, Basilica Hudson, Fridman Gallery, The James Gallery, 47 Canal, Batalha Centro De Cinema and The Brooklyn Film Festival to name a few.

Selwa has earned recognition from outlets including The Washington Post, BOMB Magazine, GQ, Resident Advisor, Mixmag Mena, NPR and Artforum
Her discography spans over a decade, including more than 7 albums, 15 EPs, and countless featured tracks on various compilations.
Her music has been released on labels such as Optimo Music, Sony and Tresor Records.

Selwa is the founder of the NYC based community resource Pick Up The Flow and the publishing imprint BIZAARBAZAAR
She's been a NTS Radio DJ resident since 2018                                                                                                                                                                                                     
design portfolio


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@bergsonist

@selwaabd
     






             


    














Projects, 2010-Present

Pick Up The Flow, 2017-Present

Founded in 2017, Pick Up The Flow/PUTF 
is a resource-sharing platform aiming to democratize access to opportunities. Opportunity listings are shared daily via the website and Instagram page (weekly via the newsletter). 

The platform was initially designed to facilitate connections among musicians and creative people in NYC by offering a space to sell gear, share knowledge, post apartment listings, and more.

Currently, PUTF exists as an Instagram feed with over 55K+ followers, a website, a newsletter (average open rate: 69.4%), a private FB group (2.1K members) and an interview series.

Since its inception, PUTF has organized a range of events including workshops, radio broadcasts, and swap meets in response to the evolving dynamics of the music, art, and culture industries. 

The platform seeks to pave new paths forward through collective models of trust, both online and offline. PUTF’s mission is to promote access to resources and combat the dominant greed in the art and technology industry.

Selwa has contributed and continues to contribute to the visual identity and branding, as well as the curatorial program of PUTF.

Selected Clients: Queens Council On The Arts, Times Square Arts, The Joyce Foundation, Pepsico, Printed Matter, Inc, e-flux, The Laundromat Project, Institute For Studies On Latin American Art, Staten Island Arts, Mexican Summer, Apexart, Alfred University, Woodward Residency, Abrons Arts Center, Fractured Atlas, Something Special Studios, MIT Lab Poetic Justice, The American Trust for The British Library, Jeff Koons, Ethan James Green, Foundwork, Center for Book Arts, Children’s Museum of the Arts, Lighthouse Works, Lower Manhattan Cultural Council, Issue Project Room, Studio Museum In Harlem, Storefront for Art and Architecture and more.
 

IRL Activities Timeline
  • 2017: Hosted the first PUTF swap meet at 1090 Wyckoff Avenue
  • 2018: Organized a series of Knowledge Swaps at Heck NYC
  • 2018: Held Swap Meet #2 at Mood Ring
  • 2019: Curated an entire room at MoMA PS1’s Record Fair, featuring a swap meet + mastering workshop with Josh Bonati
  • 2020: Hosted an online talk on issues in the NY music community as part of MoMA PS1’s virtual fair
  • 2023: Collaborated with PTP to organize a weeklong block market at 109 Montrose (formerly Lqqkstudio’s shop)
  • 2025: Conducted an interview with Laraaji at Dripping Festival


Instagram feed, 2025
Pick Up The Flow’s official website 
Pick Up The Flow’s Substack


Courtesy of Dripping Festival, 2025





Bizaarabazaar, 2010-2021

In 2010, Selwa founded Bizaarbazaar, a not for profit and advertisement-free music platform that began as a blog, a sonic archive, and a hub for conceptual compilations

Her goal was to provide an alternative to the elitist music publications of the era and establish a platform for emerging and underrated musicians. The aim was to disrupt the established order and shape a fresh narrative. The project garnered momentum and earned acknowledgment from diverse music labels and cultural influencers within the industry.

Selwa contributed to the whole visual identity and curatorial program of the platform/label.

Bizaarbazaar's achievements have gained acknowledgment from various publications, including Wire, and its creations have found distribution through notable bookshops like Motto Books Berlin and Printed Matter NYC.

In 2021, Selwa decided to close the BB chapter, ending the blog and platform. However, she preserved its sonic archive on SoundCloud, documenting a decade (2010) of mixes and premiere features.
Initially, she considered compiling all the featured interviews into a zine as an archive but ultimately opted to document everything on the Instagram account instead.

In 2023, she revived the imprint side of bizaarbazaar, embracing a non-linear, free-form approach to releasing new music, with a focus on CD and digital distribution. She launched this new phase with NEXA, a CD by artist G. ZIFCAK, followed by her own album, As If Reality, in 2024.



T-shirt compilation for BB, 2019
Double cassette + Zine compilation for BB, 2017
Zine compilation for BB, Layout Design by Stephen Decker, 2017


Bizaarbazaar’s old blog/ platform hosted on Wordpress, 2012-2017
Double cassette + Zine compilation for BB, 2017