Selwa Abd (Bergsonist) is a Moroccan-born, New York–based interdisciplinary artist, composer, and design researcher whose practice spans sound, performance, and time-based media. 
A recipient of the Issue Project Room Residency (2022), the Harvestworks Technology Immersion Program Grant & Fellowship (2022), the Jerome Hill Artist Alternate Award (2023), the NYFA x Mayor's Office of Media and Entertainment Women Fund Grant (2024), and the NYSCA x Roulette Artist Grant (2025), her work has been presented at MoMA PS1, Roulette, Moogfest, EKKO Festival, Mutek Festival, Sonic Acts Festival, Batalha Centro de Cinema, Amant and The Brooklyn Film Festival. Her practice has been recognized by The Washington Post, BOMB Magazine, GQ, Resident Advisor, Mixmag Mena, NPR and Artforum

Her work engages the reconfiguration of archival material — found sounds, processed sounds, and live video — into immersive audiovisual environments. Drawing on electroacoustic and musique concrète traditions and informed by Gilles Deleuze's interpretation of Henri Bergson, she employs electronics, DIY instruments, and granular and spectral techniques to examine postcolonial identity, techno-futurism, and the psychological effects of virtuality in contemporary culture. 

Intuition serves as both a critical and operative framework throughout her practice. In performance, her work blurs distinctions between the real and the virtual, proposing speculative temporalities while confronting the tensions of the present.

Her recent projects 
— including ASL أصل ⴰⵙⵍ and As If Reality — expand her sonic practice into more complex archival and visual frameworks, drawing on her background in design. 
She has collaborated extensively across contemporary art and experimental music contexts, and has produced remixes for artists including Depeche Mode. 

Her discography spans over a decade, comprising more than 7 albums, 15 EPs, and numerous featured releases on labels including Optimo Music, Columbia Records, Dark Entries and Tresor Records.

Abd is equally committed to community infrastructure and curatorial work. She is the founder of Pick Up The Flow, an NYC-based community resource for artists, and BIZAARBAZAAR, an independent publishing imprint. 

She has been an NTS Radio DJ resident since 2018 and has curated music and events for projects including 3afak and various label compilations. She has also hosted and produced the PUTF podcast, featuring interviews with artists, curators, and creatives. Her curatorial practice is an ongoing and integral dimension of her work.

She has been invited to speak about her practice at Moogfest, MoMA PS1, and New Inc’s Demo Festival, and has served as a guest in classes at The New School, CalArts, and Pratt.

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@bergsonist
@selwaabd






             


    














Projects, 2010-Present

Pick Up The Flow, 2017-Present


Founded by Selwa Abd in 2017, 
Pick Up The Flow (PUTF) is a resource-sharing platform dedicated to democratizing access to opportunities in the music, art, and culture industries. What began as a space for NYC musicians and creatives to sell gear, share knowledge, and post listings has grown into a multi-channel community infrastructure operating both online and offline. 

PUTF's mission is to promote access to resources and combat dominant greed in the art and technology industry, building collective models of trust across its community.

Selwa continues to contribute to PUTF's visual identity, branding, and curatorial programming.


Platform

Instagram58,100+ followers
Newsletter69.4% average open rate
Private Facebook Group2,100+ members
WebsiteDaily opportunity listings

Opportunity listings are shared daily via the website and Instagram, and weekly via the newsletter. The platform also hosts an ongoing interview series.




Activities & Events




Selected Clients & Partners

Queens Council on the Arts · Times Square Arts · The Joyce Foundation · PepsiCo · Printed Matter, Inc. · e-flux · The Laundromat Project · Institute for Studies on Latin American Art · Staten Island Arts · Mexican Summer · Apexart · Alfred University · Woodward Residency · Abrons Arts Center · Fractured Atlas · Something Special Studios · MIT Lab Poetic Justice · The American Trust for The British Library · Jeff Koons · Ethan James Green · Foundwork · Center for Book Arts · Children's Museum of the Arts · Lighthouse Works · Lower Manhattan Cultural Council · Issue Project Room · Studio Museum in Harlem · Storefront for Art and Architecture

Instagram feed, 2025
Pick Up The Flow’s official website 
Pick Up The Flow’s Substack




Interview of Laraaji at Dripping Festival, Courtesy of Dripping Festival, 2025
Interview of Laraaji at Dripping Festival, Courtesy of Dripping Festival, 2025







Bizaarabazaar, 2010-Present


Founded by Selwa Abd in 2010, Bizaarbazaar began as a not-for-profit, advertisement-free music platform — a blog, sonic archive, and hub for conceptual compilations

Its founding aim was to provide an alternative to the elitist music publications of the era, establishing a platform for emerging and underrepresented musicians, disrupting established hierarchies, and shaping a fresh cultural narrative.

The platform gained recognition across the music industry, earning acknowledgment from labels, cultural influencers, and publications including The Wire. Its releases found distribution through Motto Books Berlin and Printed Matter NYC. Selwa contributed to the full visual identity and curatorial programming throughout.


Timeline

2010 — Founded in NYC: Launched as a Wordpress blog offering an advertisement-free alternative to mainstream music media.

2010–2021 — Active Platform: Over a decade of mixes, premieres, interviews, and compilation releases. Archive preserved on SoundCloud and Instagram.

2021 — Platform Closure: Selwa closed the blog and platform chapter, preserving the full sonic archive on SoundCloud and documenting the platform's history on Instagram  

2023 — Imprint Revival: Bizaarbazaar returned as a music imprint, embracing a non-linear, free-form approach to releasing new music with a focus on CD releases and digital distribution. Launched with NEXA, a CD by G. Zifcak.

2024 — As If Reality: Selwa's own album As If Reality released on Bizaarbazaar, supported by a Jerome Foundation grant.

2025 — ASL أصل ⴰⵙⵍ : Selwa's most recent album released on Bizaarbazaar.


Archive & Distribution



T-shirt compilation for BB, 2019
Double cassette + Zine compilation for BB, 2017
Zine compilation for BB, Layout Design by Stephen Decker, 2017


Bizaarbazaar’s old blog/ platform hosted on Wordpress, 2012-2017
Double cassette + Zine compilation for BB, 2017
CD Bergsonist-As If Reality, 2024