Selwa Abd (Bergsonist) is a Moroccan-born, New York–based interdisciplinary artist, composer, and design researcher whose practice spans sound, performance, time-based media, and recorded music. 

A recipient of the Issue Project Room Residency (2022), the Harvestworks Technology Immersion Program Grant & Fellowship (2022), the Jerome Hill Artist Alternate Award (2023), the NYFA x Mayor's Office of Media and Entertainment Women Fund Grant (2024), and the NYSCA x Roulette Artist Grant (2025).  Her work has been presented at MoMA PS1, Roulette, Moogfest, EKKO Festival, Mutek Festival, Sonic Acts Festival, Batalha Centro de Cinema, Amant and The Brooklyn Film Festival. Her practice has been recognized by The Washington Post, BOMB Magazine, GQ, Resident Advisor, Mixmag Mena, NPR and Artforum

Her work engages the reconfiguration of archival material - found sounds, processed sounds, and live video - into immersive audiovisual environments and recorded music. Drawing on electroacoustic and musique concrète traditions and informed by Gilles Deleuze's interpretation of Henri Bergson, she employs electronics, DIY instruments, and granular and spectral techniques to examine postcolonial identity, techno-futurism, and the psychological effects of virtuality in contemporary culture. 

Intuition serves as both a critical and operative framework throughout her practice. 
In performance, her work blurs distinctions between the real and the virtual, proposing speculative temporalities while confronting the tensions of the present.

Her recent projects 
— including ASL أصل ⴰⵙⵍ and As If Reality — expand her sonic practice into more complex archival and visual frameworks. 
She has collaborated extensively across contemporary art and experimental music contexts, and has produced remixes for artists including Depeche Mode. 

Her discography spans over a decade, comprising more than 7 albums, 15 EPs, and numerous featured releases on labels including Optimo Music, Columbia Records, Dark Entries and Tresor Records.

Abd is equally committed to community infrastructure and curatorial work. She is the founder of Pick Up The Flow, an NYC-based community resource for artists, and BIZAARBAZAAR, an independent publishing imprint. 

She has been an NTS Radio DJ resident since 2018 and has curated music and events for projects including 3afak and various label compilations. She has also hosted and produced the PUTF podcast, featuring interviews with artists, curators, and creatives. Her curatorial practice is an ongoing and integral dimension of her work.

She has been invited to speak about her practice at Moogfest, MoMA PS1, and New Inc’s Demo Festival, and has served as a guest in classes at The New School, CalArts, and Pratt.

She holds a BFA in Communication Design from Parsons School of Design 
(The New School).



contact

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design portfolio





@bergsonist
@selwaabd






             


    














Platforms as Research, 2010-Present

From 2010 to 2026, Selwa's practice has centered on platforms as an ongoing conceptual research project, using the infrastructure of online community-building not just to distribute work, but as the medium itself for imagining new social and creative worlds.

Bizaarbazaar was the first iteration: a platform documenting music from worldwide online subcultures through interviews, premieres, and community releases. 
It addressed a real gap, emerging artists overlooked by bigger publications, and did so ad-free, earning recognition and trust from underground labels for years.
When Bizaarbazaar ended, the question shifted from documenting community to sustaining it. Pick Up The Flow began as a Facebook group for musicians and freelancers to exchange instruments, materials, and ideas. It materialized offline through Knowledge Swap and Swap Meet / Block Markets events. In 2020, PUTF pivoted to Instagram, sharing weekly opportunities, grants, and jobs, alongside an interview series, a direct response to the moment's material conditions. It's continued growing for six years since.

Together, these projects form one continuous research practice: each shift in platform (blogs, Soundcloud, Facebook group and Instagram) wasn't a pivot away from the work, but an experiment in what a platform could hold beyond content: documentation, exchange, mutual aid, advocacy. Sixteen years of building and rebuilding these structures shaped both the communities served and Selwa's own practice.




Pick Up The Flow, 2017-Present


Founded by Selwa Abd in 2017, 
Pick Up The Flow (PUTF) is a resource-sharing platform dedicated to democratizing access to opportunities in the music, art, and culture industries. What began as a space for NYC musicians and creatives to sell gear, share knowledge, and post listings has grown into a multi-channel community infrastructure operating both online and offline. 

PUTF's mission is to promote access to resources and combat dominant greed in the art and technology industry, building collective models of trust across its community.

Selwa continues to contribute to PUTF's visual identity, branding, and curatorial programming.


Platform

Instagram60K+ followers
Newsletter69.4% average open rate, 6000 subscribers
Private Facebook Group2,100+ members
WebsiteDaily opportunity listings

Opportunity listings are shared daily via the website and Instagram, and weekly via the newsletter. The platform also hosts an ongoing interview series.




Activities & Events

  • 2025 — Interview with Laraaji, Dripping Festival





  • 2018 — Knowledge Swap series, Heck NYC




Selected Clients & Partners

Queens Council on the Arts · Times Square Arts · The Joyce Foundation · PepsiCo · Printed Matter, Inc. · e-flux · The Laundromat Project · Institute for Studies on Latin American Art · Staten Island Arts · Mexican Summer · Apexart · Alfred University · Woodward Residency · Abrons Arts Center · Fractured Atlas · Something Special Studios · MIT Lab Poetic Justice · The American Trust for The British Library · Jeff Koons · Ethan James Green · Foundwork · Center for Book Arts · Children's Museum of the Arts · Lighthouse Works · Lower Manhattan Cultural Council · Issue Project Room · Studio Museum in Harlem · Storefront for Art and Architecture

Instagram feed, 2026
Pick Up The Flow’s official website 
Pick Up The Flow’s Substack

PUTF show (interview series filmed by wavdwgs), 2024

PUTF podcast series, 2022-Present

Interview of Laraaji at Dripping Festival, courtesy of Dripping Festival, 2025










Bizaarabazaar, 2010-Present


Founded by Selwa Abd in 2010, Bizaarbazaar began as a not-for-profit, advertisement-free music platform, a blog, sonic archive, and hub for conceptual compilations

Its founding aim was to provide an alternative to the elitist music publications of the era, establishing a platform for emerging and underrepresented musicians, disrupting established hierarchies, and shaping a fresh cultural narrative.

The platform gained recognition across the music industry, earning acknowledgment from labels, cultural influencers, and publications including The Wire
Its releases found distribution through Motto Books Berlin and Printed Matter NYC. Selwa contributed to the full visual identity and curatorial programming throughout.


Timeline

2025 — ASL أصل ⴰⵙⵍ : Selwa's album released on Bizaarbazaar, supported by The NYC Women’s Fund (NYFA x MOME).

2024 — As If Reality: Selwa's album released on Bizaarbazaar, supported by a Jerome Foundation grant.

2023 — Imprint Revival: Bizaarbazaar returned as a music imprint, embracing a non-linear, free-form approach to releasing new music with a focus on CD releases and digital distribution. Launched with NEXA, a CD Album by G. Zifcak.

2021 — Platform Closure: Selwa closed the blog and platform chapter, preserving the full sonic archive on SoundCloud and documenting some of the platform's history on Instagram.

2010–2021 — Active Platform: Over a decade of mixes, premieres, interviews, and compilation releases. Archive preserved on SoundCloud and Instagram.

2010 — Founded in NYC: Launched as a blog offering an advertisement-free alternative to mainstream music media.



Archive & Distribution



T-shirt compilation (#2), 2019
Double cassette + Zine compilation (#1), 2017
Zine compilation(#1), Layout Design by Stephen Decker, 2017


Bizaarbazaar’s old blog/ platform hosted on Wordpress, 2012-2017

Double cassette compilation (#1), 2017
Bergsonist-As If Reality (CD Album) Designed by Gina Lee, 2024

Bergsonist-As If Reality (CD Album) Designed by Gina Lee, 2024
Bergsonist-As If Reality (CD Album) Designed by Gina Lee, 2024